CalcKit — Free UK Calculators
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Markup Calculator

Calculate selling price from cost and markup percentage, or find the markup on any product. Understand the difference between markup and margin.

Markup CalculatorFree · No signup
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💡 Markup vs Margin: A 50% markup = ? margin. They are not the same — margin is always lower than markup.

About This Calculator

Markup Calculator is designed specifically for UK businesses and individuals. All calculations use current 2025/26 rates and follow HMRC guidelines.

Completely free with no signup required. Results are instant and calculated in your browser — no data is sent to our servers. For significant financial decisions, consult a qualified UK accountant or financial adviser.

How to use this calculator

  1. 1Enter your cost price and markup percentage to calculate the selling price and profit margin. Or enter cost and selling price to find the markup percentage you are currently charging.
  2. 2Markup and margin are different. A 50% markup means you add 50% to your cost — giving a 33.3% margin. Many business owners confuse the two and underprice as a result. This calculator shows both figures side by side.
  3. 3For retail businesses, a markup of 50–100% on product cost is typical, giving gross margins of 33–50%. Service businesses often work on higher markups because their cost base is lower relative to the value delivered.

Use alongside

Pair this tool with our other free calculators: Profit Margin Calculator, UK VAT Calculator — Add or Remove VAT, Income Tax Calculator UK 2025/26 — Take Home Pay, Freelancer Day Rate Calculator.

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Rates and thresholds sourced from HMRC and GOV.UK. Updated for the 2025/26 tax year.

Also known as

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Frequently Asked Questions

Markup is the amount added to the cost price to arrive at the selling price, expressed as a percentage of the cost price. For example, a £10 product with 50% markup sells for £15.

Markup is calculated on cost price. Margin is calculated on selling price. A 50% markup = 33.3% margin. A 50% margin = 100% markup. They are not interchangeable — confusing them is one of the most common pricing mistakes in business.

It depends on the industry. Retail businesses typically use 50–100% markup. Wholesale 20–40%. Service businesses 100–300%+. The key is that your markup must cover all your overheads and leave a healthy net profit. Use our profit margin calculator alongside this tool to check.

Selling price = Cost × (1 + Markup % ÷ 100). Example: a product costs £40 with a 75% markup = £40 × 1.75 = £70 selling price. Our calculator does this instantly in either direction.

Related Articles

finance6 min read

Markup vs Margin: The Difference Between Margin and Markup Explained

Confusing markup and margin is one of the most common pricing mistakes in business. Here is the clear explanation.

25 March 2026Read article →

Last updated: 1 April 2026 · Rates for 2025/26 tax year