CalcKit — Free UK Calculators
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Markup Calculator

A free markup calculator UK businesses can use to turn a cost price into a sale price in one step. Enter the cost of a product and your markup percentage to see the selling price, the cash profit, and the matching profit margin. You can also work backwards — enter cost and selling price to find the markup percentage you charge now. Markup is what you add on top of cost, shown as a percentage of cost, and it is one of the simplest pricing strategies for any product or service. Whether you set prices for a small business, a retail shop, or a consultancy, this tool shows your markup and margin side by side so you do not underprice.

·CalcKit·Updated
Markup CalculatorFree · No signup
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💡 Markup vs Margin: A 50% markup = ? margin. They are not the same — margin is always lower than markup.

How do you calculate markup on a product?

Markup Calculator is designed specifically for UK businesses and individuals. All calculations use current 2025/26 rates and follow HMRC guidelines.

Completely free with no signup required. Results are instant and calculated in your browser — no data is sent to our servers. For significant financial decisions, consult a qualified UK accountant or financial adviser.

How do you use the Markup?

  1. 1Enter your cost price and markup percentage to calculate the selling price and profit margin. Or enter cost and selling price to find the markup percentage you are currently charging.
  2. 2Markup and margin are different. A 50% markup means you add 50% to your cost — giving a 33.3% margin. Many business owners confuse the two and underprice as a result. This calculator shows both figures side by side.
  3. 3For retail businesses, a markup of 50–100% on product cost is typical, giving gross margins of 33–50%. Service businesses often work on higher markups because their cost base is lower relative to the value delivered.

Use alongside

Pair this tool with our other free calculators: Profit Margin Calculator, UK VAT Calculator — Add or Remove VAT, Income Tax Calculator UK 2026/27 — Take Home Pay, Freelancer Day Rate Calculator.

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Rates and thresholds sourced from HMRC and GOV.UK. Updated for the 2025/26 tax year.

Also known as

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Frequently Asked Questions

Markup is the amount added to the cost price to arrive at the selling price, expressed as a percentage of the cost price. For example, a £10 product with 50% markup sells for £15.

Markup is calculated as a percentage of the cost price. Margin is a percentage of the selling price. So a 50% markup equals a 33.3% margin, and a 50% margin equals a 100% markup. They are not interchangeable — confusing them is one of the most common pricing mistakes in business.

It depends on the industry. Retail businesses typically use 50–100% markup. Wholesale 20–40%. Service businesses 100–300%+. The key is that your markup must cover all your overheads and leave a healthy net profit. Use our profit margin calculator alongside this tool to check.

Selling price = Cost × (1 + Markup % ÷ 100). Example: a product costs £40 with a 75% markup = £40 × 1.75 = £70 selling price. Our calculator does this instantly in either direction.

The markup formula is simple: markup % = (selling price − cost) ÷ cost × 100. In words, subtract the cost from the price, divide by the cost, then multiply by 100. To go the other way and set a sale price, multiply your cost by (1 + markup ÷ 100). For example, a product that costs £20 with a 60% markup has a retail price of £20 × 1.6 = £32.

Start from your true costs, not your competitors. Your markup needs to cover the overhead costs of running the business — rent, wages, software, and packaging — and still leave your desired profit margin on top. Work out the price of a product by adding enough markup to cover those overheads, then compare it to the market. This bottom-up pricing strategy is safer for a small business than simply matching rivals, who may have a very different cost base.

Retailers often set a 50–100% markup to reach a workable retail price, while wholesalers usually run on a tighter 20–40% because they sell in volume. Service businesses can mark up 100–300% or more, since their cost base is mostly time rather than stock. Whatever your sector, check the resulting margin with our profit margin calculator before you commit to a price.

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Last updated: 1 April 2026 · Rates for 2025/26 tax year